Key questions this article answers:
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The State Bank of Pakistan’s announcement of Kuda securing a digital banking licence no-objection certificate under the KT bank entity was unexpected. Why is the Pakistani market attractive to a digital bank like Kuda?
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What are the potential challenges Kuda will face in acquiring users in Pakistan, and how can it solve these?
You don’t see purple in many company brands; only a handful of companies dare to use this bold colour. But it seems to be catching on with digital banks—Nubank from Brazil, Starling in the UK and Nigeria’s very own Kuda bank.
Kuda’s brand colour is not the only thing that has caught people’s attention. Free transfers, loans at the click of a button and a $55 million Series B have all contributed to its popularity. Now, we can add to this list the recent news of its expansion to Pakistan.
In January,
