Key questions this article answers:
-
The recent removal of fuel subsidies has inflationary consequences that will squeeze consumer disposable income further. How can Fast Moving Consumer Goods (FMCG) companies navigate through this?
-
Two of Nigeria’s top FMCG companies, Unilever Nigeria and PZ Cussons Nigeria, are exposed to these macroeconomic headwinds. Which of them is in a better position to remain profitable in 2023?
A few weeks ago, Stears provided a positive forecast for the Nigerian FMCG sector, despite facing major challenges from the broader macroeconomic environment.
The positive outlook was premised on the assumption that the new Bola Tinubu administration would dare to be different from his predecessor and take bold steps to MNGA (Make Nigeria Great Again).
However, no one foresaw how daring Tinubu would be from his first day in office on May 29th. Addressing the nation and foreign investors for the first time as President, Tinubu
