Technology Transaction Brief: MaxAB-Wasoko acquires Egypt’s e-Commerce Platform, Fatura, from EFG Finance

Transaction Summary

MaxAB-Wasoko, the pan-African B2B e-commerce and fintech platform formed from the 2024 merger of Egypt-based MaxAB and Kenya-based Wasoko, announced its acquisition of Fatura Netherlands B.V. (Fatura), an Egypt-based asset-light B2B marketplace previously owned by EFG Finance, a subsidiary of EFG Holding. As part of the transaction, EFG Finance becomes a significant shareholder in MaxAB-Wasoko and secures a seat on its board, signalling a strategic partnership rather than a simple divestment. Fatura, founded in 2019 and operating across 16 Egyptian cities, connects over 626 wholesalers with more than 25,000 retailers, offering a broad range of products without owning logistics infrastructure. This acquisition enhances MaxAB-Wasoko's reach in Egypt, adding five new cities to its network, and aligns with its strategy to integrate informal retailers into digital platforms. The combined entity now serves over 450,000 merchants across Egypt, Morocco, Kenya, Tanzania, and Rwanda, providing services that include procurement, last-mile delivery, and embedded

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Stears Insights Team

Stears Insights Team

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