Nigerian paytechs battle for tighter consumer wallets
Rising food and energy costs leave Nigerian consumers reluctant to spend. Paytechs must find innovative ways to coax money out of consumer wallets.
Key questions this article answers:
  1. How will Nigeria’s rising inflation and a weakening naira alter consumer spending habits?
  2. How can Paytechs stay resilient amid cautious consumer spending?

Nigerian consumer's wallets are under pressure. The triple impact of a petrol subsidy removal, sky-high inflation (27.33% in October) and a battered currency are piling the pressure. Between October 2022 and 2023, petrol prices tripled while the naira's official rate shed 50% of its value to trade at ₦887/$ from ₦445/$ (5 Dec 2022-7 Dec 2023). 

To be clear, pricing pressures aren’t new to Nigerian consumers. Real per capita disposable incomes declined 15% between 2017-2023, from ₦366,453 to ₦313,008.

 

 

Still, consumers aren’t out of the woods yet. Nigeria’s inflation climbed to an 18-year high in October 2023 of 27.3%, and Stears’ inflation forecasts indicate the storm isn’t behind us. With the festive season approaching, our forecast indicates Nigeria’s inflation will continue its ascent, nearing but not exceeding the

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Nchedolisa Akuma

Nchedolisa Akuma

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