Key questions this article answers:
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In 2022, Stears decided to use data to answer a simple question: "Who will emerge victorious in the elections". But how was this data built?
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State-specific polls were critical for Stears' predictive accuracy as elections are won at state and regional levels. What went into the data collection process for key states that made Stears polls so successful?
In February 2023, Stears correctly predicted the outcome of Nigeria’s 2023 Presidential Elections.
Combining a national opinion poll with a first-of-its-kind electoral prediction model, Stears accurately forecasted a Bola Ahmed Tinubu victory amid low voter turnout and the winning party and candidate in five out of six polled states in Nigeria.
Breaking the myth of Nigerian exceptionalism
Nigerians have long had an uneasy relationship with data. There is some respect for its value; most notably when we effusively declare that data is the new oil. But there is also more than healthy scepticism
