Though a larger share of SSA’s consumer class is Maturing and Developing, the Emerging class closely follows, marking 33% of SSA’s prospective consumer market.
The Stears Consumer Readiness and the Financial Inclusion Indices segment countries into ‘Emerging,’ ‘Developing,’ ‘Maturing,’ and ‘Advanced’ markets based on a blend of income, asset ownership, and electricity access, alongside financial inclusion metrics.
Having a third of SSA’s consumer market rank as Emerging is not farfetched, considering that over half of the world’s low-middle income countries are within the region.
Most Emerging consumer markets
