Sub-Saharan Africa (SSA) has significant economic diversity and potential, especially in consumer markets. Stears’ SSA Consumer Readiness and Financial Inclusion Indices offer an insightful framework for exploring these markets and are essential for strategic investors looking to navigate this dynamic landscape.
The varied stages of market development across SSA, from Advanced to Emerging, imply that companies must adopt tailored strategies to tap into these differing consumer segments.
Our examination reveals that 59% of SSA’s consumer potential is distributed across
