Transaction Summary
Cordia Directions, Ltd, a Japanese startup that wholly owns and operates Peach Tech Limited (trading as Peach Cars), has closed an $11 million Series A round led by Suzuki Global Ventures, the venture capital arm of Suzuki Motor Corporation, which made its first venture investment in Africa. Other participants include the Japan Bank for International Cooperation (JBIC), Gogin Capital, and returning investor University of Tokyo Edge Capital Partners (UTEC). Peach Cars, launched in Kenya in 2020, operates an online peer-to-peer (C2C) marketplace for used cars. The company generates revenue through commissions on sales and additional fees from value-added services, including vehicle inspections, documentation handling, and secure payment facilitation. Peach Cars previously secured $5 million in seed funding in 2023, attracting investment from notable Japanese e-commerce veterans, including Shintaro Yamada (CEO of Mercari) and Peter Kenevan (Head of PayPal Japan). This Series A investment will support Peach Cars' expansion into East
