Our previous analysis of Africa's MSME financing space provided valuable insights into the complexities and opportunities in Ghana and Nigeria. We identified significant growth potential in these markets and the unique challenges MSMEs face in accessing financing. Our key findings emphasised the importance of digital innovations and strategic partnerships in addressing financing gaps and the critical role of financial literacy and robust fraud prevention strategies in supporting MSME growth, promoting financial inclusion, and adapting products to these unique landscapes.
In this report, we shift our focus to Kenya, where we will apply the same rigorous analysis to understand the competitive landscape in the MSME financing market. We aim to provide investors with a comprehensive overview of the key players, market trends, and critical capability sets required to succeed in this space.
By examining the unique dynamics of Kenya's MSME sector, we will identify the risks and opportunities that investors should
