Stears’ Consumer Readiness and Financial Inclusion Indices segment countries into ‘Emerging,’ ‘Developing,’ ‘Maturing,’ and ‘Advanced’ markets. This classification, derived from income, asset ownership, electricity access, and financial inclusion metrics, offers a comprehensive insight into consumer market dynamics.
Our findings show that 27 crucial SSA markets are at different stages of development. Advanced markets are mainly in Southern Africa, contrasting with the varied Maturing, Developing, and Emerging markets in East and West Africa. The Financial Inclusion Index also reveals growth potential in markets outside the Advanced category, particularly for digital innovation and e-commerce.
The report explores the economic profiles of countries with Maturing and Developing markets, zooming into specific countries identified as crucial players in
